Last week, Volvo issued a press release announcing a new ambitious sales target for its electric vehicle lineup. The automaker aims to have sold a total of one million electric vehicles by the year 2025. As part of its strategy, the automaker plans to offer two hybrid versions of every model. Furthermore, the company plans to release its first all-electric vehicle in 2019.
Volvo acknowledged that the goal is lofty
“It is a deliberately ambitious target. It is going to be a challenge, but Volvo wants to be at the forefront of this shift to electrification,” said Håkan Samuelsson, president and chief executive. “Sustainability is nothing new or something that sits outside our operations, it is something that forms an integral part of everything we do. It is simply our way of operating,” said Mr. Samuelsson. “This new sustainability commitment reflects Volvo Cars’ fundamental belief that we must also grow responsibly.”
Volvo has a term for this new commitment: "Omtanke," which means consideration or caring in Swedish.
Volvo Shoots for 1 Million Electrified Car Sales by 2025 - https://t.co/Pv6MQgK53J pic.twitter.com/oXf7NzcPbq
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